Video games and Story

There's an idea that's been in my head for a few years now, what if I write a story about people that plays video games?

Video games nowadays are the pop culture of the society. You can see video games stuff at almost everywhere.

Although there's already shows that's similar to my idea had been made, such as the anime Accel World and Sword Art Online. Both of them is about a virtual reality world game that's set in the future. But what I have in mind is something more modern, something closer to our society and period of time.
Can a story that's about a person playing video games as good and intense as a story that's about a person racing cars? The one question I've asked myself countless time and have yet to find out the answer.